In United States, Procter and Gamble sells six different detergent brands is an example of?
Correct answer: B. segmented marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Selling several detergent brands lets Procter and Gamble target different consumer segments with distinct offerings, which is segmented or differentiated marketing. It is not mass marketing because one identical offer is not aimed at the entire market.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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