Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Last updated
1,700 questions · page 73 of 85
- A. product adaptation
- B. straight product extension
- C. product invention
- D. communication adaptation
Explanation: Straight product extension means selling the existing product in a foreign market without changing the product itself.
Correct answer: straight product extension- A. straight product marketing
- B. product adaptation marketing
- C. standardized global marketing
- D. adapted global marketing
Explanation: Adapted global marketing uses a different marketing mix for each international target market, allowing the firm to respond to local…
Correct answer: adapted global marketing- A. socio-economic community
- B. economic community
- C. geographical community
- D. geo-political community
Explanation: An economic community is a group of countries cooperating on economic matters, including trade policies and common commercial goals.
Correct answer: economic community- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Readiness stage measures how prepared consumers are to purchase or adopt a product, making it a behavioral characteristic.
Correct answer: behavioral segmentation- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Selling several detergent brands lets Procter and Gamble target different consumer segments with distinct offerings, which is segmented or…
Correct answer: segmented marketing- A. segment size and growth
- B. segment structural attractiveness
- C. company objective and resources
- D. all of above
Explanation: A segment should be evaluated for its size and growth, structural attractiveness, and fit with the company's objectives and resources.
Correct answer: all of above- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing ignores differences among market segments and presents one standard offering to the whole market.
Correct answer: mass marketing1448. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
- A. direct investment
- B. indirect investment
- C. union ownership
- D. export union
Explanation: Direct investment involves establishing or acquiring production facilities in the foreign market, giving the firm direct control over…
Correct answer: direct investment- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation: Dual adaptation changes both the product and the communication used to market it so that each fits the foreign market.
Correct answer: dual adaptation- A. investment ownership
- B. contract manufacturing
- C. joint ownership
- D. management contracting
Explanation: Contract manufacturing occurs when a company hires foreign producers to manufacture goods under an agreement, while the company generally…
Correct answer: contract manufacturing- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Social class reflects lifestyle, values and patterns of consumption, so it is a psychographic basis for segmentation.
Correct answer: psychographic segmentation- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Niche marketing focuses on a small, clearly defined segment rather than pursuing the whole market.
Correct answer: niche marketing- A. exporting
- B. importing
- C. joint venturing
- D. licensing
Explanation: Exporting means producing goods in the home country and selling them in a foreign market, often with little or no product modification.
Correct answer: exporting- A. the product life cycle stage
- B. the product growth cycle stage
- C. a company's internal equity
- D. the company's external equity
Explanation: A firm's targeting approach can change as a product moves through introduction, growth, maturity and decline, because market size…
Correct answer: the product life cycle stage- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Loyalty status, such as non-loyal, somewhat loyal or completely loyal customers, describes purchasing behaviour toward brands.
Correct answer: behavioral segmentation- A. market segmentation
- B. targeting
- C. differentiation
- D. positioning
Explanation: Market segmentation divides a broad market into groups with distinct needs, characteristics or behaviors.
Correct answer: market segmentation- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation: Product adaptation modifies an existing product to meet the needs, regulations or preferences of a foreign market.
Correct answer: product adaptation- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation: An accessible segment is one that the firm can effectively reach and serve through its distribution and communication channels.
Correct answer: accessible segment- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing uses a broadly standardized product and marketing mix to appeal to a large number of buyers.
Correct answer: mass marketing- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. all of above
Explanation: Market segmentation divides a broad market using variables such as location, demographic characteristics, and lifestyle or personality.
Correct answer: all of above