Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 76 of 85
- A. business buyer behavior
- B. derived demand
- C. business buying process
- D. cognitive dissonance
Explanation: Business buying is a formal process that includes identifying needs, finding suppliers, comparing proposals, and selecting the best…
Correct answer: business buying process- A. sample
- B. coupon
- C. premium
- D. cash refunds
Explanation: A coupon is a certificate that gives the buyer a specified saving when purchasing a particular product.
Correct answer: coupon- A. supplier selection
- B. proposal solicitation
- C. supplier search
- D. order specification
Explanation: During proposal solicitation, the buyer invites selected suppliers to submit offers explaining how they will meet the stated need.
Correct answer: proposal solicitation- A. new task
- B. modified rebuy
- C. straight rebuy
- D. solutions selling
Explanation: A new task occurs when an organization places an order for the first time, so the buying requirements and suppliers must be evaluated from…
Correct answer: new task- A. acquisition
- B. repetition
- C. merger
- D. new packaging of product
Explanation: A firm can obtain a new product through acquisition by buying another company, a patent, or a product line.
Correct answer: acquisition- A. premium
- B. advertising specialties
- C. sample
- D. coupon
Explanation: A sample is a small trial amount offered so customers can experience a product before making a full purchase.
Correct answer: sample- A. business buyer behavior
- B. derived demand
- C. business buying process
- D. cognitive dissonance
Explanation: Business buyer behavior describes how organizations purchase raw materials, equipment, and other inputs for production or operations.
Correct answer: business buyer behavior1508. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
- A. supplier selection
- B. proposal solicitation
- C. supplier search
- D. order-routine specification
Explanation: After suppliers submit proposals and the buyer reviews them, the next step is to select the supplier that best meets the requirements.
Correct answer: supplier selection- A. good value pricing
- B. cost plus pricing
- C. value added pricing
- D. quality based pricing
Explanation: Good-value pricing combines acceptable quality and service with a fair, reasonable price.
Correct answer: good value pricing- A. user
- B. influencer
- C. decider and gatekeeper
- D. buyer
Explanation: The buyer has formal authority to select suppliers and arrange the purchase terms in a business buying centre.
Correct answer: buyer- A. real-worth doing-win
- B. win-real-worth doing
- C. worth doing-real-win
- D. real-win-worth doing
Explanation: The R-W-W screening framework asks whether the product idea is Real, whether the firm can Win, and whether it is Worth doing.
Correct answer: real-win-worth doing- A. Value chain
- B. Value delivery network
- C. Portfolio analysis
- D. None of above
Explanation: A value chain maps the value-creating activities performed across a company, including activities carried out by its internal departments.
Correct answer: Value chain- A. inbound distribution
- B. outbound distribution
- C. forward distribution
- D. reverse distribution
Explanation: Reverse distribution moves unwanted, excess, recalled, or returned products back from consumers or resellers through the channel.
Correct answer: reverse distribution- A. sought products
- B. unsought products
- C. less convenient products
- D. convenient products
Explanation: Convenience products are bought frequently and with minimal effort or comparison, such as everyday groceries.
Correct answer: convenient products- A. price packs
- B. advertising specialties
- C. sweepstakes
- D. cash rebates
Explanation: Promotional products such as pens, calendars, and mugs bearing a company logo are called advertising specialties.
Correct answer: advertising specialties- A. internal idea sources
- B. external idea sources
- C. off shoring ideas
- D. outdated ideas
Explanation: Employees belong to the organization, so ideas obtained from them are classified as internal idea sources.
Correct answer: internal idea sources- A. customer sales force structure
- B. product sales force structure
- C. indirect sales force structure
- D. territorial sales force structure
Explanation: A territorial sales force structure assigns sales representatives to defined geographic areas, where they sell the company’s products to…
Correct answer: territorial sales force structure- A. differentiated pricing
- B. competitive pricing
- C. value added pricing
- D. quality added pricing
Explanation: Value-added pricing differentiates an offering through added features, services, or benefits and then charges a price reflecting that…
Correct answer: value added pricing- A. final consumer demand
- B. raw materials suppliers
- C. production controller
- D. logistic managers
Explanation: Business demand is derived demand because organizations buy goods and services to produce products that ultimately satisfy final consumer…
Correct answer: final consumer demand- A. present and demonstrate
- B. follow up
- C. closing
- D. approach
Explanation: Follow-up is the final step in personal selling because the salesperson checks delivery, satisfaction, and future needs after the sale.
Correct answer: follow up