The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
Correct answer: C. value added pricing
- A. differentiated pricing
- B. competitive pricing
- C. value added pricing
- D. quality added pricing
Explanation
Value-added pricing differentiates an offering through added features, services, or benefits and then charges a price reflecting that extra customer value. Competitive pricing is based mainly on competitors’ prices rather than added features.
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