The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
Correct answer: B. trade promotion
- A. point of purchase promotion
- B. trade promotion
- C. event promotion
- D. off deal promotion
Explanation
Trade promotions target resellers by encouraging them to stock a brand, provide shelf space, advertise it, and push it to consumers. Point-of-purchase promotion is displayed where the customer makes the buying decision, so it is not the broader reseller-focused category.
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