The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
Correct answer: A. pre-approach
- A. pre-approach
- B. sales nomination
- C. qualifying
- D. prospecting
Explanation
In the pre-approach stage, the salesperson researches and learns about a prospective buyer before making contact. Prospecting identifies potential buyers, while qualifying determines whether they have the need, authority, and ability to buy.
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