The close factors affecting the company's ability to serve its customers are referred as?
Correct answer: A. Microenvironment
- A. Microenvironment
- B. Macro environment
- C. Both a and b
- D. None of the above
Explanation
The microenvironment consists of close forces such as the company, suppliers, intermediaries, competitors, and publics that directly affect its ability to serve customers. The macroenvironment contains broader forces such as economic, technological, and political conditions.
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