The employees of company can also contribute in idea generation and this source can be best classified as?
Correct answer: A. internal idea sources
- A. internal idea sources
- B. external idea sources
- C. off shoring ideas
- D. outdated ideas
Explanation
Employees belong to the organization, so ideas obtained from them are classified as internal idea sources. External sources include customers, suppliers, competitors, and research agencies.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The promotional products used in consumer promotion are also classified as?
The products that are bought without detailed comparisons are best classified as?
The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
The demand of business buyers is derived from?