The new product development proposes screening framework as?
Correct answer: D. real-win-worth doing
- A. real-worth doing-win
- B. win-real-worth doing
- C. worth doing-real-win
- D. real-win-worth doing
Explanation
The R-W-W screening framework asks whether the product idea is Real, whether the firm can Win, and whether it is Worth doing. This gives the sequence real, win, worth doing.
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