In business buying process, the group who has formal authority of supplier selection is classified as?
Correct answer: D. buyer
- A. user
- B. influencer
- C. decider and gatekeeper
- D. buyer
Explanation
The buyer has formal authority to select suppliers and arrange the purchase terms in a business buying centre. A decider may approve the choice, while a gatekeeper controls information, so the combined option is not the best answer here.
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