The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
Correct answer: C. good value pricing
- A. value added pricing
- B. cost plus pricing
- C. good value pricing
- D. quality based pricing
Explanation
Good-value pricing combines acceptable quality and service with a fair, reasonable price. Cost-plus pricing starts with cost, while value-added pricing adds features rather than specifically promising a fair overall value.
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