Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 77 of 85
- A. point of purchase promotion
- B. trade promotion
- C. event promotion
- D. off deal promotion
Explanation: Trade promotions target resellers by encouraging them to stock a brand, provide shelf space, advertise it, and push it to consumers.
Correct answer: trade promotion- A. business buyer behavior
- B. derived demand
- C. business buying process
- D. cognitive dissonance
Explanation: Wholesalers and retailers are organizational buyers, so their purchasing behavior is classified as business buyer behavior.
Correct answer: business buyer behavior- A. Microenvironment
- B. Macro environment
- C. Both a and b
- D. None of the above
Explanation: The microenvironment consists of close forces such as the company, suppliers, intermediaries, competitors, and publics that directly…
Correct answer: Microenvironment- A. pre-approach
- B. sales nomination
- C. qualifying
- D. prospecting
Explanation: In the pre-approach stage, the salesperson researches and learns about a prospective buyer before making contact.
Correct answer: pre-approach- A. problem recognition
- B. general need description
- C. product specification
- D. supplier search
Explanation: Problem recognition begins the business buying process because the organization first identifies a need or problem requiring a solution.
Correct answer: problem recognition- A. user
- B. influencer
- C. decider and gatekeeper
- D. buyer
Explanation: Influencers provide technical or evaluative information and help define or assess alternatives in the buying process.
Correct answer: influencer- A. floor for cost
- B. ceiling for prices
- C. floor for prices
- D. ceiling for cost
Explanation: Customer-perceived value sets the ceiling for price because buyers will generally not pay more than the value they believe the offering…
Correct answer: ceiling for prices- A. marginal pricing
- B. cost plus pricing
- C. markup pricing
- D. both b and c
Explanation: Adding a standard markup to cost is called markup pricing, also commonly termed cost-plus pricing.
Correct answer: both b and c- A. newspapers
- B. blogs
- C. internet media
- D. all of above
Explanation: Media publics include traditional newspapers as well as blogs and internet-based media because all can affect public awareness of the…
Correct answer: all of above- A. Technological factors
- B. The marketing intermediaries
- C. Political factors
- D. Both a and c
Explanation: Marketing intermediaries belong to the microenvironment because they directly assist with distribution and selling.
Correct answer: The marketing intermediaries- A. buying center
- B. influencers
- C. deciders
- D. gatekeepers
Explanation: The buying center is the complete group of individuals and units participating in an organizational purchase, including users…
Correct answer: buying center- A. 40000
- B. 35000
- C. 30000
- D. 25000
Explanation: Break-even units equal fixed cost divided by contribution per unit: $250,000 ÷ ($40 − $30) = 25,000 units.
Correct answer: 25000- A. Marketing consulting firms
- B. Media firms
- C. Marketing research firms
- D. All of above
Explanation: Marketing services agencies include marketing consulting firms, media firms, and marketing research firms because each provides…
Correct answer: All of above- A. generation X
- B. generation Y
- C. baby boomers
- D. both a and b
Explanation: Millennials are generally identified as Generation Y, the cohort following Generation X and preceding Generation Z.
Correct answer: generation Y- A. commercialization
- B. market testing
- C. free test markets
- D. uncontrolled test markets
Explanation: Commercialization is the stage in new-product development when the product is launched and made available in the market.
Correct answer: commercialization- A. target return pricing
- B. markup return pricing
- C. learning pricing
- D. marginal pricing
Explanation: Target-return pricing sets the price required to achieve a specified return on investment or target profit.
Correct answer: target return pricing1537. The customers of products or services in product life cycles introductory stage are classified as?
- A. innovators
- B. early adopters
- C. middle majority
- D. laggards
Explanation: Innovators are the first customers to adopt a product during its introductory stage, accepting higher risk and uncertainty.
Correct answer: innovators- A. experience curve
- B. learning curve
- C. costing curve
- D. pricing curve
Explanation: The experience curve describes falling unit costs as cumulative production experience increases, including improvements beyond worker…
Correct answer: experience curve- A. inbound promotion
- B. outbound promotion
- C. organizational promotion
- D. consumer promotions
Explanation: Consumer promotions are short-term incentives such as coupons, samples and contests that encourage customer involvement or purchase.
Correct answer: consumer promotions- A. new task
- B. modified rebuy
- C. straight rebuy
- D. solutions selling
Explanation: A straight rebuy occurs when an organisational buyer routinely reorders the same product from the same supplier without changes.
Correct answer: straight rebuy