The business buying situation in which the buyer reorders same order again and again on routine basis is?
Correct answer: C. straight rebuy
- A. new task
- B. modified rebuy
- C. straight rebuy
- D. solutions selling
Explanation
A straight rebuy occurs when an organisational buyer routinely reorders the same product from the same supplier without changes. A modified rebuy involves changes in specifications, suppliers or terms.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
The customers of products or services in product life cycles introductory stage are classified as?
In BCG growth share matrix, the horizontal axis represents?
The cost based pricing strategy is also called?
If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?