The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
Correct answer: D. consumer promotions
- A. inbound promotion
- B. outbound promotion
- C. organizational promotion
- D. consumer promotions
Explanation
Consumer promotions are short-term incentives such as coupons, samples and contests that encourage customer involvement or purchase. Inbound and outbound promotion are not the standard categories for these tools.
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