Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. Market growth rate
- B. Relative market share
- C. Portfolio analysis
- D. Both b & c
Explanation: The horizontal axis of the BCG growth-share matrix measures relative market share, while the vertical axis measures market growth rate.
Correct answer: Relative market share- A. product driven
- B. customer driven
- C. economy driven
- D. cost driven
Explanation: Cost-based pricing begins with the product's cost and adds a margin, so it is commonly described as product-driven pricing.
Correct answer: product driven- A. $600,000
- B. $300,000
- C. $400,000
- D. $500,000
Explanation: At break-even, fixed cost equals break-even volume multiplied by unit contribution: 20,000 × $15 = $300,000.
Correct answer: $300,000- A. Microenvironment
- B. Macro environment
- C. Organizations environment
- D. Market environment
Explanation: Macroenvironment refers to broad societal forces such as demographics, technology, economics and culture that influence organizations.
Correct answer: Macro environment- A. inside sales force
- B. outside sales force
- C. channel intermediaries
- D. none of the above
Explanation: A field sales force works in the field by visiting customers and prospects, so it is also called an outside sales force.
Correct answer: outside sales force- A. product concept
- B. production phase
- C. production screening
- D. none of above
Explanation: After ideas are screened, the strongest idea is converted into a product concept, which describes the product in meaningful terms for…
Correct answer: product concept- A. indirect sales management
- B. direct sales management
- C. sales force management
- D. persuasion management
Explanation: Sales force management covers planning, organizing, implementing and controlling the activities of the sales team.
Correct answer: sales force management1548. The second step of personal selling process after completion of prospecting and qualifying is to?
- A. approach
- B. presentation and demonstration
- C. handling objections
- D. pre-approach
Explanation: The pre-approach follows prospecting and qualifying and involves researching the prospect and planning the contact.
Correct answer: pre-approach- A. $80
- B. $20
- C. $40
- D. $60
Explanation: Total cost is obtained by adding fixed cost to variable cost: $20 + $40 = $60.
Correct answer: $60- A. elastic
- B. inelastic
- C. realistic
- D. insignificant
Explanation: Business-market demand is generally relatively inelastic because industrial buyers need inputs for production and may not greatly reduce…
Correct answer: inelastic- A. product screening
- B. business screening
- C. systematic screening
- D. concept development and testing
Explanation: The usual new-product-development sequence is idea generation, idea screening, then concept development and testing.
Correct answer: concept development and testing- A. Demographic factors
- B. Technological factors
- C. The suppliers
- D. Both a and b
Explanation: Demographic and technological factors are broad macroenvironmental forces affecting all organizations.
Correct answer: Both a and b- A. variable costs
- B. fixed costs
- C. total costs
- D. all of above
Explanation: Fixed costs remain unchanged in the relevant production range, even when output or sales vary, as with rent or salaried administrative…
Correct answer: fixed costs- A. generation X
- B. generation Y
- C. Both a and b
- D. none of above
Explanation: Generation X is the cohort immediately following the baby boomers, while Generation Y, or millennials, follows Generation X.
Correct answer: generation X- A. the demographic environment
- B. the cultural environment
- C. the economic environment
- D. the natural environment
Explanation: The demographic environment examines population characteristics such as gender, race, age, occupation and geographic distribution.
Correct answer: the demographic environment- A. beliefs and attitudes
- B. social class
- C. occupation
- D. roles and status
Explanation: Social class is treated as a cultural factor affecting preferences, consumption patterns and buying behaviour.
Correct answer: social class- A. complex buying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation: Dissonance-reducing buying occurs when involvement is high but perceived brand differences are small, so the buyer may feel uncertainty…
Correct answer: dissonance reducing buying behavior- A. adoption process
- B. cognitive dissonance
- C. pre purchase behavior
- D. post-purchase behavior
Explanation: The adoption process is the mental sequence through which a consumer learns about, evaluates, tries and eventually accepts a new product.
Correct answer: adoption process- A. Two types
- B. Three types
- C. Four types
- D. Five types
Explanation: The four types are complex, dissonance-reducing, habitual and variety-seeking buying behaviour.
Correct answer: Four types- A. awareness stage
- B. interest stage
- C. evaluation and trial stage
- D. all of above
Explanation: During the interest stage, the consumer actively seeks information after becoming aware of the new product.
Correct answer: interest stage