Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Last updated
1,700 questions · page 79 of 85
- A. satisfied
- B. dissatisfied
- C. delighted
- D. none of above
Explanation: Satisfaction occurs when performance meets expectations, whereas performance exceeding expectations produces delight.
Correct answer: delighted1562. In social class grouping, the white and blue collar workers with average pay can be classified as?
- A. upper middles
- B. working class
- C. middle class
- D. upper uppers
Explanation: Workers with average pay, including many white-collar and blue-collar employees, are commonly placed in the middle class.
Correct answer: middle class- A. relative advantage
- B. divisibility
- C. communicability
- D. compatibility
Explanation: Compatibility measures how well an innovation fits the potential customer's existing values, experiences, needs, and practices.
Correct answer: compatibility- A. the cultural environment
- B. the demographic environment
- C. the economic environment
- D. the political environment
Explanation: Pressure groups and government agencies influence laws, regulations, and public policy, so they belong to the political environment.
Correct answer: the political environment- A. online advertising
- B. subliminal advertising
- C. luminal advertising
- D. both b and c
Explanation: Subliminal advertising presents messages below the normal level of conscious awareness and is intended to influence the subconscious mind.
Correct answer: subliminal advertising- A. ruggedness
- B. competence
- C. sophistication
- D. excitement
Explanation: Apple is commonly associated with excitement because its brand emphasizes innovation, imagination, and being up-to-date.
Correct answer: excitement- A. online communities
- B. social class
- C. personality and self-concept
- D. roles and status
Explanation: Personality and self-concept are individual personal factors that influence buying behaviour.
Correct answer: personality and self-concept- A. business markets
- B. reseller markets
- C. government markets
- D. international markets
Explanation: Reseller markets consist of intermediaries that purchase products to resell them at a profit, such as wholesalers and retailers.
Correct answer: reseller markets- A. upper middles
- B. working class
- C. middle class
- D. upper uppers
Explanation: The working class is described as relying heavily on relatives for assistance during difficult times and for economic support.
Correct answer: working class- A. 5 types
- B. 4 types
- C. 3 types
- D. 2 types
Explanation: Customer markets are commonly divided into five types: consumer, business, reseller, government, and international markets.
Correct answer: 5 types- A. reliable and intelligent
- B. daring and imaginative
- C. cheerful and wholesome
- D. charming and upper class
Explanation: Sophistication presents a brand as glamorous, charming, and associated with an upper-class lifestyle.
Correct answer: charming and upper class- A. experimental research
- B. ethnographic research
- C. observational research
- D. survey research
Explanation: Ethnographic research observes and often interacts with customers in their natural settings to understand their behaviour and context.
Correct answer: ethnographic research- A. casual research
- B. exploratory research
- C. descriptive research
- D. both a and c
Explanation: Exploratory research provides preliminary understanding when a problem needs clarification and helps suggest hypotheses for further study.
Correct answer: exploratory research- A. define research objectives
- B. develop research plan
- C. implement research plan
- D. none of above
Explanation: After defining the research problem and objectives, the researcher develops a research plan specifying the data, methods, sampling and…
Correct answer: develop research plan- A. geographic location
- B. cultural factors
- C. economic factors
- D. political and legal factors
Explanation: A foreign market's receptivity toward foreign firms reflects its political and legal environment, including government attitudes and…
Correct answer: political and legal factors- A. Creating value for customers
- B. Building strong relationships
- C. Capturing value from customers
- D. All of above
Explanation: Modern marketing involves creating value for customers, building profitable relationships and capturing value in return through sales…
Correct answer: All of above- A. The marketing concept
- B. Societal marketing concept
- C. Selling concept
- D. Product concept
Explanation: The selling concept follows an inside-out approach: the firm starts with its existing products and pushes them through selling and…
Correct answer: Selling concept- A. internal stimuli
- B. external stimuli
- C. both a and b
- D. none of above
Explanation: Needs may arise from internal stimuli, such as hunger or thirst, or from external stimuli, such as an advertisement or seeing a product.
Correct answer: both a and b- A. advertising objective
- B. advertising media
- C. reminder media
- D. rational media
Explanation: Advertising media are the channels or vehicles used to carry a marketing message to the intended audience, such as television, print…
Correct answer: advertising media- A. Societal marketing concept
- B. Market concept
- C. Product concept
- D. selling concept
Explanation: The societal marketing concept balances customer wants with the firm's objectives and society's long-run welfare.
Correct answer: Societal marketing concept