According to brand personality traits, the 'sophistication' is concluded as brand being?
Correct answer: B. charming and upper class
- A. reliable and intelligent
- B. charming and upper class
- C. cheerful and wholesome
- D. daring and imaginative
Explanation
Sophistication presents a brand as glamorous, charming, and associated with an upper-class lifestyle. Reliability and intelligence indicate competence, while daring and imaginative describe excitement.
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