The ads affecting consumer's subconscious minds are classified as?
Correct answer: B. subliminal advertising
- A. online advertising
- B. subliminal advertising
- C. luminal advertising
- D. both b and c
Explanation
Subliminal advertising presents messages below the normal level of conscious awareness and is intended to influence the subconscious mind. “Luminal advertising” is not the standard marketing term.
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