The tendency to which experiences of potential customers fits with the innovation is called?
Correct answer: D. compatibility
- A. relative advantage
- B. divisibility
- C. communicability
- D. compatibility
Explanation
Compatibility measures how well an innovation fits the potential customer's existing values, experiences, needs, and practices. Relative advantage concerns whether it is better than existing alternatives, not whether it fits.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In social class grouping, the white and blue collar workers with average pay can be classified as?
If product performance exceeds customer expectations, the customer is?
In 'adoption process for new products', the customer seek information in the?
In macro environment, the 'pressure groups' and 'government agencies' are part of?
The ads affecting consumer's subconscious minds are classified as?
The well-known brand 'Apple' is related to brand personality trait of?