Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. open ended question
- B. close ended question
- C. Both a and b
- D. none of above
Explanation: Open-ended questions let respondents express their thoughts, feelings and reasons in their own words.
Correct answer: open ended question- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Baby boomers, Generation X and Generation Y are age or generation groups, which are demographic characteristics.
Correct answer: demographic segmentation- A. intermarket segmentation
- B. intramarket segmentation
- C. income segmentation
- D. psychographic segmentation
Explanation: Intermarket segmentation targets consumers with similar needs in different countries or markets, such as IKEA’s middle-class customers…
Correct answer: intermarket segmentation- A. Create a need or want
- B. Satisfy a need or want
- C. Both a and b
- D. None of above
Explanation: A market offering is a product, service or experience designed to satisfy an existing need or want.
Correct answer: Satisfy a need or want- A. lifestyle
- B. personality and self-concept
- C. social class
- D. None of the above
Explanation: Lifestyle describes a person’s pattern of living, including activities, interests and opinions.
Correct answer: lifestyle- A. relative advantage
- B. divisibility
- C. communicability
- D. compatibility
Explanation: Communicability, also called observability in some marketing texts, is the ease with which an innovation’s results can be communicated or…
Correct answer: communicability- A. advertising strategy
- B. advertising objective
- C. advertising messages
- D. advertising budget
Explanation: An advertising strategy specifies how the company will achieve its advertising objectives, including the broad approach and means of…
Correct answer: advertising strategy1588. The Market consists of?
- A. Potential buyers
- B. Actual buyers
- C. Both a and b
- D. None of the above
Explanation: A market includes both actual buyers and potential buyers who may purchase if the necessary conditions are met.
Correct answer: Both a and b- A. mass marketing
- B. segmented marketing
- C. concentrated marketing
- D. micromarketing
Explanation: Undifferentiated marketing treats the whole market as one group and offers a common marketing mix, so it is also called mass marketing.
Correct answer: mass marketing- A. upper middles
- B. working class
- C. lower uppers
- D. upper uppers
Explanation: Lower uppers earn their status through exceptional ability, professional success, or high income, whereas upper uppers typically inherit…
Correct answer: lower uppers- A. deliberate
- B. guided by respect
- C. skeptical
- D. tradition bound
Explanation: Laggards are the last adopters because they are strongly attached to tradition and suspicious of change.
Correct answer: tradition bound- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Geographic segmentation divides a market according to location, such as region, climate, urban areas, suburban areas, or rural areas.
Correct answer: geographic segmentation1593. Segmentation of international markets on the basis of stability of governments is included in?
- A. geographic location
- B. cultural factors
- C. economic factors
- D. political and legal factors
Explanation: Government stability concerns the political and legal environment of a country, including political risk and regulatory conditions.
Correct answer: political and legal factors- A. awareness stage
- B. interest stage
- C. evaluation stage
- D. adoption
Explanation: At the adoption stage, the customer accepts the product and decides to use it regularly.
Correct answer: adoption- A. expand market share
- B. indirect attack
- C. multiple niching
- D. full frontal attack
Explanation: A market leader seeks to protect and expand its dominant position, commonly by increasing total market demand or its own market share.
Correct answer: expand market share- A. outbound group
- B. strategic group
- C. inbound group
- D. comparative group
Explanation: A strategic group consists of firms in the same industry that pursue similar competitive strategies, such as comparable pricing, quality…
Correct answer: strategic group- A. The selling concept
- B. The marketing concept
- C. The product concept
- D. The societal marketing concept
Explanation: The marketing concept is customer-driven because it begins with identifying customer needs and then coordinates activities to satisfy them…
Correct answer: The marketing concept- A. market challenger
- B. market leader
- C. market follower
- D. market niche
Explanation: The market leader is the firm with the largest market share in its industry and usually sets the competitive standard.
Correct answer: market leader- A. product & services
- B. Information
- C. Places
- D. All of above
Explanation: A market offering may include tangible products, services, information, and even places offered to satisfy customer needs.
Correct answer: All of above- A. multiple niching
- B. full frontal attack
- C. expand market share
- D. follow at a distance
Explanation: A market follower avoids directly challenging the leader and usually imitates or adapts its actions, often by following at a distance.
Correct answer: follow at a distance