Market offerings are offered to?
Correct answer: B. Satisfy a need or want
- A. Create a need or want
- B. Satisfy a need or want
- C. Both a and b
- D. None of above
Explanation
A market offering is a product, service or experience designed to satisfy an existing need or want. Marketing may reveal or stimulate wants, but the offering itself is intended to provide satisfaction.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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