The kind of strategy which is used by the company to achieve advertising objectives is classified as?
Correct answer: A. advertising strategy
- A. advertising strategy
- B. advertising objective
- C. advertising messages
- D. advertising budget
Explanation
An advertising strategy specifies how the company will achieve its advertising objectives, including the broad approach and means of communication. Objectives state what is to be achieved, while the budget states how much may be spent.
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