Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
Correct answer: A. intermarket segmentation
- A. intermarket segmentation
- B. intramarket segmentation
- C. income segmentation
- D. psychographic segmentation
Explanation
Intermarket segmentation targets consumers with similar needs in different countries or markets, such as IKEA’s middle-class customers worldwide. Intramarket segmentation divides customers within one market.
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