The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
Correct answer: A. geographic segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Geographic segmentation divides a market according to location, such as region, climate, urban areas, suburban areas, or rural areas. Demographic segmentation instead uses characteristics such as age, income, or gender.
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