According to competitive positions, the main focus of market leader strategy is to?
Correct answer: D. expand market share
- A. full frontal attack
- B. indirect attack
- C. multiple niching
- D. expand market share
Explanation
A market leader seeks to protect and expand its dominant position, commonly by increasing total market demand or its own market share. Full frontal and indirect attacks are more characteristic of challenger strategies.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In 'stages of adoption process', the customer decides to become regular user in?
Segmentation of international markets on the basis of stability of governments is included in?
The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
In an industry, the group of firm which follows the similar strategy is classified as?
The customer driven marketing strategy is another name of?
Considering competitive positions, the company with the largest share in market in its industry is classified as?