Considering competitive positions, the company with the largest share in market in its industry is classified as?
Correct answer: B. market leader
- A. market challenger
- B. market leader
- C. market follower
- D. market niche
Explanation
The market leader is the firm with the largest market share in its industry and usually sets the competitive standard. A challenger tries to take share from that leader, while a follower avoids directly leading the market.
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