The customer driven marketing strategy is another name of?
Correct answer: B. The marketing concept
- A. The selling concept
- B. The marketing concept
- C. The product concept
- D. The societal marketing concept
Explanation
The marketing concept is customer-driven because it begins with identifying customer needs and then coordinates activities to satisfy them profitably. The selling concept starts with the seller’s product and focuses mainly on persuasion.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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