The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
Correct answer: B. creative concept
- A. rational concept
- B. creative concept
- C. reminder concept
- D. persuasive concept
Explanation
A creative concept gives an advertising message its memorable and distinctive execution, turning the basic idea into an engaging communication. Rational, reminder, and persuasive concepts describe message purposes or appeals rather than the creative expression itself.
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