Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
Correct answer: B. market niche
- A. market follower
- B. market niche
- C. market challenger
- D. market leader
Explanation
A market nicher concentrates on small customer segments that larger competitors overlook or cannot serve profitably. A follower or challenger operates more broadly in relation to the market leader.
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