The 'Fit and Polish' consumers seek benefits balance between function and style is an example of?
Correct answer: C. benefit segmentation
- A. geographic segmentation
- B. income segmentation
- C. benefit segmentation
- D. psychographic segmentation
Explanation
Benefit segmentation groups consumers according to the benefits they seek, such as a balance between functional performance and style. Geographic and income segmentation classify customers by location and financial level, not desired benefits.
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