The needs of customers are triggered by?
Correct answer: C. both a and b
- A. internal stimuli
- B. external stimuli
- C. both a and b
- D. none of above
Explanation
Needs may arise from internal stimuli, such as hunger or thirst, or from external stimuli, such as an advertisement or seeing a product. Both sources can activate the consumer's need recognition.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'inside-out' perspective is referred in?
Marketing can be defined as?
Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
The set of vehicles which are used to deliver message to intended audiences is classified as?
The consumer's and society's long run interests are considered in?
The researcher finds 'what people thinks' with the help of?