Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
Correct answer: D. political and legal factors
- A. geographic location
- B. cultural factors
- C. economic factors
- D. political and legal factors
Explanation
A foreign market's receptivity toward foreign firms reflects its political and legal environment, including government attitudes and restrictions on foreign business. Geographic, cultural and economic factors concern different segmentation bases.
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