The mental process in which customer ends up as buyer of a new product is called?
Correct answer: A. adoption process
- A. adoption process
- B. cognitive dissonance
- C. pre purchase behavior
- D. post-purchase behavior
Explanation
The adoption process is the mental sequence through which a consumer learns about, evaluates, tries and eventually accepts a new product. Cognitive dissonance is post-purchase doubt, not the complete process of becoming a buyer.
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