The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
Correct answer: C. dissonance reducing buying behavior
- A. complex buying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation
Dissonance-reducing buying occurs when involvement is high but perceived brand differences are small, so the buyer may feel uncertainty after purchase. Complex buying behaviour instead involves high involvement and significant perceived differences among brands.
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