All the individuals and units involved in purchasing process are classified as?
Correct answer: D. buying center
- A. gatekeepers
- B. influencers
- C. deciders
- D. buying center
Explanation
The buying center is the complete group of individuals and units participating in an organizational purchase, including users, influencers, deciders, buyers, and gatekeepers. The other options name only particular roles within that group.
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