To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
Correct answer: D. solutions selling
- A. new task
- B. modified rebuy
- C. straight rebuy
- D. solutions selling
Explanation
Solutions selling provides a complete packaged solution from one supplier, reducing the complexity of coordinating several vendors. It is different from a straight rebuy or modified rebuy, which describe repeat purchasing conditions.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
The forth step in personal selling process after completion of step consisting of approach is to?
The strategic business unit with low market share and high market growth is considered as?
The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
The growth share matrix divides SBU's in
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?