Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 40 of 85
- A. total set of brands
- B. brands awareness
- C. consideration set
- D. availability set
Explanation: Brand awareness is the consumer's ability to know, recognize, or recall a market offering or brand.
Correct answer: brands awareness- A. physical risk
- B. functional risk
- C. financial risk
- D. social risk
Explanation: Functional risk is the fear that a product will not perform its intended function or meet expected performance standards.
Correct answer: functional risk- A. self-concept
- B. self-monitors
- C. ideal self-concept
- D. actual self-concept
Explanation: Self-monitors are especially alert to how other people perceive and evaluate them, so they adjust their behaviour or consumption…
Correct answer: self-monitors- A. membership groups
- B. formal groups
- C. transaction group
- D. informal groups
Explanation: Family, friends, coworkers and neighbours are membership groups because the consumer belongs to or regularly interacts with them.
Correct answer: membership groups- A. word associations
- B. sentence associations
- C. Company associations
- D. brand associations
Explanation: Brand associations are the collection of thoughts, images, experiences and attitudes linked to a particular brand in the consumer’s…
Correct answer: brand associations- A. discounts
- B. lesser prices
- C. warranties
- D. low demands
Explanation: A warranty reduces uncertainty by assuring the customer that the seller will repair, replace or support the product if it fails to meet…
Correct answer: warranties- A. elaboration route
- B. central cues
- C. value cues
- D. peripheral route
Explanation: The peripheral route changes attitudes through indirect cues such as brand associations, celebrity endorsements or packaging rather than…
Correct answer: peripheral route- A. peripheral route
- B. central route
- C. expectancy cue
- D. value cue
Explanation: When consumers rely more on extrinsic cues such as brand name, price, reputation or endorsements, they are following the peripheral route.
Correct answer: peripheral route- A. public sources
- B. experimental sources
- C. personal sources
- D. commercial sources
Explanation: Public sources provide information through consumer-rating organisations, mass media, government publications and similar independent…
Correct answer: public sources- A. economic factors
- B. global factors
- C. environmental factors
- D. cultural factors
Explanation: Subculture and social class are elements of the cultural environment because they influence values, preferences and buying behaviour.
Correct answer: cultural factors- A. technical repositioning
- B. product repositioning
- C. psychological repositioning
- D. physiological repositioning
Explanation: Psychological repositioning changes consumers’ beliefs or perceptions about a brand without necessarily changing the physical product.
Correct answer: psychological repositioning- A. time risk
- B. cost risk
- C. availability risk
- D. choice risk
Explanation: Time risk arises when a failed product wastes the consumer’s time and creates the opportunity cost of searching for another offering.
Correct answer: time risk- A. social classes
- B. economic variables
- C. internal factors
- D. external factors
Explanation: Social stratification divides society into relatively ranked social classes based on factors such as income, education, occupation, or…
Correct answer: social classes- A. selective distortion
- B. subliminal perception
- C. selective retention
- D. selective attention
Explanation: Subliminal perception refers to receiving messages below the level of conscious awareness that may still influence attitudes or behaviour.
Correct answer: subliminal perception- A. performance shorts of expectations
- B. performance meets expectations
- C. performance exceeds expectation
- D. post purchase actions
Explanation: Dissatisfaction occurs when actual product performance falls short of the customer’s prior expectations.
Correct answer: performance shorts of expectations- A. post purchase actions
- B. performance exceeds expectation
- C. performance shorts of expectations
- D. performance meets expectations
Explanation: A customer is delighted when actual performance exceeds prior expectations.
Correct answer: performance exceeds expectation- A. anchor framing
- B. critical framing
- C. adjustment framing
- D. decision framing
Explanation: Decision framing describes how alternatives are presented and perceived by the decision maker, which can influence the choice made.
Correct answer: decision framing- A. planned attention
- B. selective distortion
- C. planned distortion
- D. planned retention
Explanation: Selective distortion occurs when consumers interpret information so that it conforms to their existing beliefs or expectations.
Correct answer: selective distortion- A. competitive de-positioning
- B. competitive repositioning
- C. physiological de-positioning
- D. brand repositioning
Explanation: Competitive de-positioning attempts to weaken a competitor’s perceived position by changing buyers’ beliefs about that competing brand.
Correct answer: competitive de-positioning- A. selective ad watching
- B. selective noticing
- C. prepared distortion
- D. selective attention
Explanation: Selective attention means consumers notice only a small portion of the many marketing messages around them, so marketers must work hard to…
Correct answer: selective attention