When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
Correct answer: A. peripheral route
- A. peripheral route
- B. central route
- C. expectancy cue
- D. value cue
Explanation
When consumers rely more on extrinsic cues such as brand name, price, reputation or endorsements, they are following the peripheral route. The central route requires greater attention to the product’s substantive features and arguments.
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