According to expectancy model, the process of altering beliefs about the brand is classified as___________?
Correct answer: C. psychological repositioning
- A. technical repositioning
- B. product repositioning
- C. psychological repositioning
- D. physiological repositioning
Explanation
Psychological repositioning changes consumers’ beliefs or perceptions about a brand without necessarily changing the physical product. Technical or product repositioning involves altering product features or performance.
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