The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called_________?
Correct answer: B. subliminal perception
- A. selective distortion
- B. subliminal perception
- C. selective retention
- D. selective attention
Explanation
Subliminal perception refers to receiving messages below the level of conscious awareness that may still influence attitudes or behaviour. Selective attention, distortion, and retention are conscious or filtered stages of information processing.
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