The way in which choices are seen and presented by a decision maker is classified as_________?
Correct answer: D. decision framing
- A. anchor framing
- B. critical framing
- C. adjustment framing
- D. decision framing
Explanation
Decision framing describes how alternatives are presented and perceived by the decision maker, which can influence the choice made. Anchoring and adjustment are separate judgment effects involving an initial reference point and later modification.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The customer will be delighted of the purchase if it is_________?
The customer is disappointed of the purchase if____________?
The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called_________?
The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as__________?
The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
The marketer's must work hard in the marketing type of___________?