The marketer's must work hard in the marketing type of___________?
Correct answer: D. selective attention
- A. selective ad watching
- B. selective noticing
- C. prepared distortion
- D. selective attention
Explanation
Selective attention means consumers notice only a small portion of the many marketing messages around them, so marketers must work hard to gain attention. It is not the same as selective distortion, which changes how noticed information is interpreted.
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