When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
Correct answer: D. lexicographic heuristics
- A. eliminating heuristic
- B. heuristics
- C. conjunctive heuristic
- D. lexicographic heuristics
Explanation
The lexicographic heuristic chooses the brand that performs best on the consumer's most important attribute, then considers the next attribute only if needed. Conjunctive choice requires minimum acceptable levels on several attributes, so it is not the best fit here.
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