The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
Correct answer: A. competitive de-positioning
- A. competitive de-positioning
- B. competitive repositioning
- C. physiological de-positioning
- D. brand repositioning
Explanation
Competitive de-positioning attempts to weaken a competitor’s perceived position by changing buyers’ beliefs about that competing brand. Repositioning normally changes the perceived position of the marketer’s own brand.
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