The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as__________?
Correct answer: B. selective distortion
- A. planned attention
- B. selective distortion
- C. planned distortion
- D. planned retention
Explanation
Selective distortion occurs when consumers interpret information so that it conforms to their existing beliefs or expectations. Selective attention concerns noticing information, while selective retention concerns remembering it.
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