The perceptual process in which customer's remember good points about brand as compared to competing brand is___________?
Correct answer: B. selective retention
- A. selective noticing
- B. selective retention
- C. selective attention
- D. selective shopping
Explanation
Selective retention means consumers remember information that supports their existing preferences, such as a brand's good points over competing brands. Selective attention occurs earlier, when they notice only some messages.
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