The customers who loss averse tend to underweight the___________?
Correct answer: C. high probabilities
- A. integrate probabilities
- B. segregate probabilities
- C. high probabilities
- D. low probabilities
Explanation
In prospect theory, loss-averse consumers generally underweight high probabilities and overweight low probabilities when judging outcomes. This probability distortion helps explain why unlikely events can receive disproportionate attention.
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