The consumers who seek the answer of 'how we see ourselves' is a concept named_________?
Correct answer: B. actual self-concept
- A. ideal self-concept
- B. actual self-concept
- C. self-concept
- D. self-monitors
Explanation
Actual self-concept describes how consumers believe they currently see themselves, whereas ideal self-concept describes how they would like to see themselves. Therefore, the phrase 'how we see ourselves' points to actual self-concept.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The complete set of stored information and information strength is classified as_________?
The influential model of attitude change and attitude formation is_________?
The customers who loss averse tend to underweight the___________?
The basic determinant of any customer's buying behavior is classified as__________?
The first step in buying, decision process is to__________?
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in_________?