The influential model of attitude change and attitude formation is_________?
Correct answer: C. elaboration likelihood model
- A. expectancy elaboration model
- B. value likelihood model
- C. elaboration likelihood model
- D. value elaboration model
Explanation
The elaboration likelihood model explains attitude formation and change through either a central route involving careful thought or a peripheral route using cues such as attractiveness or credibility. The other options are not established names for this major attitude model.
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