The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
Correct answer: B. self-monitors
- A. self-concept
- B. self-monitors
- C. ideal self-concept
- D. actual self-concept
Explanation
Self-monitors are especially alert to how other people perceive and evaluate them, so they adjust their behaviour or consumption accordingly. Self-concept refers more broadly to a person’s view of themselves.
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